Filson, a renowned heritage brand with a strong history in men’s outerwear, has made a significant stride into the women’s fashion market. The brand, known for its durable workwear, previously offered sporadic women’s designs. However, with the launch of their first full women’s collection in August 2024, Filson aims to cater to both the physique and style preferences of women.
Filson’s Commitment to Women’s Fashion
- Historical Context: The term “Borrowed from the boys” has been common in fashion circles, describing women wearing menswear. Until now, Filson struggled with women’s fits.
- Market Expansion: With a 127-year-old legacy in American men’s outerwear, Filson recognized the need to establish a foothold in women’s categories. Cristina Calori, Filson’s co-founder, played a pivotal role in pushing for a collection to address female clients’ needs.
The Women’s Collection Highlights
- Design Inspiration: The collection, designed by Calori and Filson’s Chief Creative Officer, Alex Carleton, draws inspiration from pioneering women in history and Filson’s extensive archives.
- Durable Elegance: Featuring outerwear, shirting, and accessories blending durable workwear with elevated lifestyle pieces, the collection uses knits, wool, and denim. Silhouettes are distinctly feminine yet embody Filson’s rugged ethos.
Noteworthy Pieces
- Mackinaw Wool Barn Coat: Elevates chore coat vibes.
- Wool Cardigan: Versatile for both off-grid cabins and city outings.
- Shelter Cloth Work Jacket: Balances style and substance for various settings.
- Embroidered Western Shirt: An elevated everyday staple.
Filson’s Investment
- Strategic Investment: This collection represents Filson’s most significant investment in the women’s market, offering 32 styles in sizes from XS to 2XL, with prices ranging from $98 to $995.
In summary, Filson’s commitment to women’s fashion reflects a natural progression for the brand, combining heritage and quality with a dedicated focus on meeting the specific needs of the female clientele.